26-27 October 2016 Hyatt Regency Dubai Creek Heights  



Join our 2 days full of inspiration and education to stay on the leading edge of social media marketing and use innovative tools to get real business results..



Come and learn exactly how to create and implement social media marketing and content strategy at this hands-on workshop to accelerate your success. Join our 2 days full of inspiration and education to stay on the leading edge of social media marketing and use innovative tools to get real business results.  As one of the most highly regarded social media knowledge providers, we’re determined to help you succeed in the word of social media, so we’ve partnered with leading experts in the industry to ensure that you are fully equipped with the knowledge to develop, implement and analyses your social media strategy.


  • You need to implement social media marketing but don’t know where to start.
  • You are a business professional who doesn’t fully understand the leading social media marketing tools and how they impact your business.
  • You want to keep your skills relevant and position your organization for growth.
  • You want to stay up-to-date on the leading topics in business management.
  • You are tired of outsourcing your social media marketing and think that you can do a better job.
  • You want to get better results from your current social media marketing.
This results oriented workshop will save you timemoney, and get you better results faster. Here is what makes our program different:


This is a workshop rather than a mega-conference. We limit attendance to create a small and intimate environment where you can have all of your questions answered. You’ll have the opportunity to ask questions and receive personalized attention.


Most people don’t just learn by listening – they learn by doing. This workshop is hands-on, engaging and interactive. You’ll create and experiment during the workshop in an atmosphere that keeps you engaged and exercises that will get you results.


The comprehensive workshop covers social media from start to finish. Don’t waste your time learning bits and pieces here and there. Get everything you need to know to be successful in one place and save hundreds of hours and countless mistakes.



Our experienced speakers have been described as ‘Frighteningly knowledgeable’ With over 10 years’ experience, our expert speakers specialize in providing social media and online marketing workshops and consultancy to all sizes of SMEs and large businesses

Nasser Al Sarami

Nasser Al Sarami

Chairman of PORT Social Media

Dr. Nasser is the Chairman of PORT social media. He was the Media Director of Al Arabiya, Dr. Al Sarami was the channels’ official spokesperson. He was also in charge of promoting its operations and its media various media relations, at the Arab and international level. It was his job to raise the level of interaction between the channel and its viewers as well as to increase the size of the audience. Dr. Al Sarami has been writing a column since 1999 in Al Riyadh, Al Hayat and Asharq Alawsat. He also writes for the Saudi newspaper, Al Jazeera. He has worked and contributed to the revolution in digital press publication in the Arab world. He supervised the establishment of more than 140 websites on the Internet. Al Sarami belongs to a number of Arab and International Press and Media Associations.

Roné de Beauvoir

Roné de Beauvoir

CEO at Rone de Beauvoir Media Consulting

I'm a modern day Renaissance woman with success as a Serial Entreprenuer, Celebrity Chef, International Award Winning Speaker, Author, Brand Strategist, Indie Filmmaker, Empowerment Lecturer, Entrepreneur and Global Humanitarian with a passion for outreach to the world’s most impoverished citizens.

A Domestic DIVA, I've lived in 22 countries such as Singapore, Hong Kong, Beijing, Japan, Indonesia, Africa and Malaysia to name a few - and I'm known for my Savoir-faire in the world of global cuisine. My food company Omega Farm Foods, produces gourmet food and beverage products distributed in countries in Europe, US, Middle East and soon in Asia.

I'm the Founder/CEO of JOY LUXE TV a new exciting television company that delivers diverse and highly personalized content to your mobile,tablet or Set-Top Box via Live Streaming, in Africa, Europe, USA and various parts of Asia and soon the Middle East.

As a Fashion Designer, I've created luxury custom made python, crocodile and ostrich handbags in various designs and colors with a sleek modern and elegant style to meet the demands of today’s global woman in business and the socialite jet setting super star.

Corporately as a Brand Strategist/Social Media Expert I consult businesses and entrepreneurs on how to build powerful brands that will resonate with their target market providing visual elegance and tremendous visibility.

Hailed as European Business Woman of the Year in October 2007 (BIBA Awards), and IOC Guirlande d’ Honneur Film Awards in October 2002; I've received, countless additional awards for outstanding achievement and business development over the past twenty years.

Alexandra Maia

Alexandra Maia

Social Media Creative Strategist

Alexandra Maia helps brands & businesses uncover real opportunities within the social space by driving key conversations and building creative strategies across: Social Media Creative Strategy , Social Content Planning, Data- centric + real-time planning approach

Together with connected technologies + latest trends and a strong psychology background, understanding how to be human in the social space helps her deliver Social Media solutions that are in tune with today’s consumer culture.

Social Media Training is one her biggest passions, some of her clients have included  Pepsico, J&J, American University of Dubai, Beeha, NBD. Some of her work has also been featured in PSFK “100 Most Authentic Arab Brands”.

Lewa AbuKhait

Lewa AbuKhait

Social Media Strategist

Social Media Strategist providing consulting services for several local and international initiatives and entities in UAE. BOD for Social Media Club MENA and UAE chapters. Back in 2014 Lewa Joined Brndstr as Commercial Director, developing new innovations streams and building Brndstr commercial line of business. Before joining Brndstr, Lewa worked at BlackBerry as Senior Alliance Manager – Middle East, engaging with Middle East mobile eco system formulating strategic alliances and partnerships. He also worked as VP for Mobile Services at Arvato Mobile Middle East – Getmo, being at the forefront of mobile content and services for the last decade. Worked as Mobile Services Manager in MBC Group where he was leading mobile services unit in one of the biggest media groups in Arab world.

Ameed Awad

Ameed Awad

Certified Digital Marketing Professional

Ameed Awad is a certified Digital Marketing Professional (Digital Marketing Institute – DMI) with over 13 years of practical experience in traditional marketing and digital marketing including all social media channels (i.e. Facebook, Twitter, YouTube, Instagram, Google+ and LinkedIn) for local and International private companies. Ameed is currently working as a professional trainer in Dubai, Amman and Ramallah ((DM3 Institution, Lead International Academy, Palestine Islamic Bank, PADICO HOLDING, Cairo Amman Bank, Al-Nasher, ADIB) on Social Media and Digital Marketing topics (i.e. Search Engine Optimization (SEO), Pay Per Click (PPC), Click Through Rate CTR, CPM, CPC, email marketing and display advertising using Google AdWords).


Ameed is also working as a consultant for International firms to design online strategic plans and enhance the conversion of online clients through social media channels by adding creative ads and contents to engage clients with local/international brands. www.ameedawad.com

Ayman Irshaid

Ayman Irshaid

CEO & Founder of AreebaAreeba

A passionate, and ambitious entrepreneur. I came to social media business as a Founder of AreebaAreeba, a social networking window that empowers you to connect and share content with people in the Middle East. Focusing on an ambitious plan to transform the traditional personal behavior into more productive, creative and innovative approach.http://www.areebaareeba.com/


  • Hyatt Regency Dubai Creek Heights

  • Oct 26th - 27th, 2016
    08:00 am - 04:30pm

  • Only 100 Seats
    tickets are moving fast

  • Party after event

8:00 AM - 9:00 AM MAIN HALL


9:00 AM - 11:40 AM MAIN HALL


Are you considering Facebook Ads but are confused by all the options? Have you heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today? This session will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook


Are you familiar with the Facebook Business Manager? Do you want to keep your Facebook accounts more secure? Facebook Business Manager puts everything you need in one central place. In this session you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts and more.


In this session, you’ll explore some of the best Facebook ad examples for each type of Facebook ad — and what makes them effective.


Wondering how to get the most out of Facebook’s new objective-focused ad tool? Do you think ‘advertise for conversions’ sounds awesome but aren’t entirely sure how to do it? In this session, we’ll help you ensure you’re creating ads that not only look good but are also targeted to people who are actually interested in your product, service, or brand. ..

11:40 AM - 12:00 PM MAIN HALL


12:00 PM - 02:00 PM MAIN HALL


Do you advertise on Facebook? Looking for more efficient ways to manage your campaigns? Facebook ad tools can make a world of difference in the amount of time, effort and money you spend on your ad campaigns. In this session you’ll discover advertising tools that save you time and boost your return on investment (ROI).


Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long term impact? When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify. In this session you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again


Do you manage at least one Facebook business page? Are you using all the admin features? Facebook pages include many tools to help marketers and business owners get the most out of their business presence. In this session we’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.

by Ameed Awad, Social Media Strategist
02:00 PM - 03:00 PM MAIN HALL


03:00 PM - 05:00 PM MAIN HALL


Do you use Instagram for business? Interested in running ads? Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects. In this session you’ll discover how to create Instagram ads for your business.


Are you thinking about running Twitter ads? Wondering what your options are? Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. In this session, you’ll discover three cost-effective ways to advertise on Twitter.

by Alexandra Maia, Social Media Creative Strategist
8:00 AM - 9:00 AM MAIN HALL


9:00 AM - 11:40 AM MAIN HALL

Live-Streaming for business

Do you want to generate more interest for your business? Wondering if live video can help? Every day, businesses are using live video to connect with their customers in a uniquely personal way. In this session, you’ll discover three ways small business owners are using live video to market their products and services.

Snapchat for business

Want to use it to connect with your customers? Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. In this session, you’ll discover how to use Snapchat‘s features to connect with your customers.

Facebook Live for business

Thinking of going live on Facebook? Wondering how to get the most out of your Facebook Live broadcast? With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more. In this session, you’ll discover five tips to succeed with your next Facebook Live broadcast..

Roné de Beauvoir, International Live-Streaming Influencer
11:40 AM - 12:00 PM MAIN HALL


12:00 PM - 02:00 PM MAIN HALL


Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. In this session, you’ll learn to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.


Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this session, you will find key points that will help you create a social media content strategy that resonates with your audience.

Lewa Abukhait, Social Media Strategist
02:00 PM - 03:00 PM MAIN HALL


03:00 PM - 05:00 PM MAIN HALL

Social influence hints to improve your results on social media

How social media influence impacts businesses today? Whether you’re a marketer, a business professional or an entrepreneur, it is your job to figure out why consumers connect and how their social conversations influence your brand. In this session, you’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence. .

Ameed Awad, Social Media Strategist Ameed Awad, Social Media Strategist

Thanks to these amazing partners who have supported us to host this conference!






2-Day Workshop
Lunch + 3 Breaks
Networking Sessions


2-Day Workshop
Lunch + 3 Breaks
Networking Sessions


—    Dubai Hyatt Regency Dubai Creek Heights —   Oct 26th-27th, 2016 —   Time: 9:00 AM to 5:00 PM


—   Oxford Tower, Business Bay

Dubai, UAE


—   Info@smsworkshops.com
+971 55 77 666 22




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